I’ve heard from people over and over that they are starting to have doubts about Facebook marketing. It was hard enough to get people to like their pages in the first place, and after they had worked so hard to earn fans, Facebook changed the algorithm so fan page updates were no longer showing up in their followers’ newsfeed, unless they paid to play.
Read MoreLast week, Twitter announced a new ad format, Keyword Targeting in Timelines, which means brands can now find potential customers in real-time when purchase intent appears.
Read MoreBesides scheduled publication and syndication of your content throughout social channels, always make your content (including landing pages) shareable in social media by adding social sharing buttons to encourage people to share and talk about your content in different channels and emails.
Read MoreSocial media has transformed marketing from one-way monologs to a conversational model. The term of “content marketing” has been buzzing for a while, but what does it really entail? Creating blogs, videos, e-books, infographic and white papers with thought-leadership content is only part of the equation. You also need to make sure the content supply chain and distribution channels are running smoothly, ready for market feedback. Do it right and you will be able to measure the ROI of content marketing because it should convert leads into sales.
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